The Custom edition is the full 17-playbook Premium system re-rendered around your actual business — your market, your startup costs, your pricing, your story — instead of the researched baseline. It reads like you hired someone to write it, because functionally you did.
Checkout works like any other edition. Your receipt includes a link to the intake questionnaire.
The questionnaire covers your market, funding picture, startup costs, pricing, and what you want the plan to accomplish (bank loan, landlord package, your own operating discipline). Scope is confirmed in writing before production starts.
Your bundle is produced against your answers and delivered to your inbox. One round of revisions is included so the numbers and narrative land exactly right.
The Custom edition is never discounted. It's priced on the work it takes, not on demand.
Refund terms differ from the standard 7-day guarantee: because production starts on your specific business, refunds are available before production begins, not after delivery. Scope confirmed in writing protects both sides.
A lender-ready format does not guarantee loan approval, investment, or any funding outcome. Lending and investment decisions rest solely with the third parties you approach.